The Federal Office of Public Health (FOPH), cantons and NGOs are together launching a new tobacco prevention campaign. The primary aim is to support smokers as they make the transition to a smoke-free life. At the same time, the intention is to reinforce the concept of not smoking and to establish it as the norm in society.
The campaign, which will have a public presence from 2015 to 2017, will be flanked by a number of sub-projects and partner projects.
More information here.