The Federal Office of Public Health (FOPH) is launching a new tobacco prevention campaign together with NGOs and the cantons. The primary aim is to support smokers as they make the transition to a smoke-free life. At the same time, it is intended to support non-smoking and establish it as the social norm.
The campaign will have a public presence from 2015 to 2017 and be supplemented by a number of sub-projects and partner projects.
More information here.